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Why Should Hospitals Use Social Media?

As more and more patients are searching for doctors and hospitals online and seeking information about health, social media has become another marketing tool to reach customers where they are and build relationships with the community.

Hospitals are jumping on that opportunity, using social media to become more trusted and appreciated by their community. They are using it to run their organization better, to encourage more one-on-one doctor-to-patient interaction, propel their latest news and findings, for public relations, and even recruitment.


Social media crossword

Your customers are on social media sites every day and they want you to join the party. According to a study conducted in 2008, 93 percent of social media users believe local businesses should have a presence in social media.

Don’t understand it? Don’t have the time for it?

Enter Wainscot Media’s Local/Social Connexion: your professional social media marketing support team.

Now you can make money from social media. Even if you don’t have the time.

A recent study found 45% of small businesses believe their social media initiatives will pay off financially in 12 months or less!


What can social networking do for retailers, showrooms, car and appliance dealerships, decorators, architects?

Wainscot Media’s Local/Social Connexion allows independent retailers, showrooms and shops to stay in constant contact with their neighborhood customers on sales and service news, while also turning themselves into authorities in their market on their specified products and services.

Did we mention it can help make your sales soar?


Why should medical practitioners have a social media presence?

Facebook, Twitter, and a blog can serve as visual proof that your practice works! Use a blog to post before and after pictures of your patients. Facebook and Twitter can also let you tell your patients and followers first about the latest breakthroughs and advancements.

Social networking can build a trust between you and your patients that they will remember and reward with future business.


What can social networking do for local food & beverage establishments?

Social media sites are an excellent tool for local restaurants and similar businesses to build their brand name and customer set. They can put you in direct contact with patrons new and old and keep them updated in real time on what you’re offering on a day-to-day basis.

Did we mention it can help make your sales soar?


By Laura Dowden
Last week, Texas Health launched a social media initiative to make staff and the public aware of a major initiative, the implementation of electronic health records at their hospitals.
This news is huge for the organization, and the viral nature of social media makes it an ideal vehicle for widely disseminating the information. Social media also makes sense as a way to talk about cutting-edge and technological innovations at a hospital.
Texas Health is using the most popular channels, Facebook, [...]


Facebook, Twitter and other media hotspots are evolving far beyond a virtual “playground” for the younger generation. People of all ages have joined in, and it is time for the healthcare industry to do the same.
The Strategic Social Media for Health Care conference, which was held on July 26-28, 2010, educated hospital marketers on how access to this virtual world can connect with and attract current and future patients-consumers.
Although the word “healthcare” may cause apprehension and uncertainty during these times, [...]


Check out these guidelines for a successful hospital blog from Dr. Bryan Vartabedian, writer of the blog 33 Charts, also known as Doctor_V on Twitter.

Let the Local/Social Connexion meet each and every one of these points for you!


Social media is allowing hospitals to reach new audiences on a platform where they are comfortable and most importantly, ACTIVE!

Read on to see example of hospitals just like yours that are making social media work for them. In more ways than one…