Local/Social Marketing for Medical and Dental Practices

What can social networking do for medical practitioners?

Doctors in all fields are using social networking to strengthen their relationships with current and prospective patients and to establish themselves as online authorities in their field.

A June 2009 survey from the Pew Internet & American Life Project estimates that 61 percent of American adults are surfing the Web for health information, with many looking for user-generated content written by others with similar medical conditions.

By becoming an active force in social networking and the blogosphere, you’ll become a well-known resource for current and potential patients who want answers to their questions. Help them get accurate ones from a trusted physician.

“…soon, 20% of doctors and 20% of patients will be engaged in an e-patient relationship.”

Consumers will trust those who are most easily reachable, so be a part of that 20 percent by signing up for Wainscot Media’s Local/Social Connexion service package. That number will only continue to rise and those that get involved now will be way ahead of their competitors as social media becomes more and more integrated into our daily lives and work.

Why should medical practitioners have a social media presence?

Facebook, Twitter, and a blog can also serve as visual proof that your practice works! Use a blog to post before and after pictures of your patients. Facebook and Twitter can let you tell your patients and followers FIRST about the latest breakthroughs and advancements. Social networking can build a trust between you and your clientele that they will remember and reward with future business.

What can Lo/So do for medical practitioners?

Accessibility is key, no matter what your industry. Lo/So will help you achieve not just accessibility but relationships that will only benefit your business. Through a Facebook fan page, a Twitter account, and a blog that we’ll maintain on a daily basis, medical practitioners can stay connected constantly and become a trusted voice for their patients and consumers that are using the Internet and social networking sites as resources for health issues.

Blogging Physicians are Humanizing the Industry: There are an emerging group of top physician blogs such as KevinMD which are offering the physician’s perspective on issues related to healthcare, but generally in a tone and language that is more approachable by non-medical people. As a result, they are unlocking some of the mystery behind medical decisions and helping to humanize the industry … a powerful social force.

The Lo/So service package will make you easily accessible to the people your practice values most: your patients, showing them exactly what you’re up to and what you as a professional are talking about.

To learn about more of Wainscot Media’s custom media solutions, click here.