We all know using social media can get a message out to fans on Facebook and followers on Twitter, but learning about timing can help maximize your exposure and potential profit.
According to The Washington Post, Procter and Gamble has utilized Facebook and Twitter to advertise their new environmental campaign for Dawn dish soap. These two social media platforms have conveyed P&G’s exciting new ways to help the wildlife, one of which is the company’s promise to donate $1 to the wildlife for every bottle of Dawn sold.

To attract readers, social media activities must establish that you – whether for your personal brand or organization’s brand – are a fascinating subject-matter expert. What’s the best way to prove your credibility?
Click here to read about four helpful methods of finding good stories, videos and blog posts about your subject matter to provide fascinating online content.

Twitter has seen a steep rise to popularity and has become a mainstream craze thanks to publicity and ease-of-use.
As of January 2010, there were more than 75 million registered users on Twitter. Now, six months into the year, more aggressive marketing tactics are being used to advertise services or products to tweeters.
One recurring issue is learning when to tweet. Because Twitter is a relatively new social media platform, the users are the pioneers—they set the de facto rules and protocol.
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Although you are your own boss, running a business can be very stressful and time consuming before it is rewarding.
To stay organized, small-business owners are upgrading to new, high-end cell phones to stay closer to the office.
A smartphone is a term for phones with Internet access and advanced capabilities. Some examples include Apple’s iPhone and RIM’s BlackBerry. While each type of phone has its own strengths and weaknesses in the eyes of the beholder, both have more functions than a typical flip phone.

A few posts ago we discussed the benefits of contests in order to gain recognition and followers on social media platforms. The only tricky part is appropriately asking for personal contact information to send the prizes.
The way I scooted around this problem is to privately message the contest winners for their fax number, mailing address, or e-mail address. I like to give them a list of options on what information they could give me, a total stranger.
Now there are ways to send real, tangible gifts to your winners without the risk of invading their privacy.

Our articles here on Local/Social Connexion have been focusing on posts: how frequently you should post on Facebook and Twitter, who you should reach, how often you should do auto-tweets etc. What about your background info?
Twitter profiles are not as detailed as Facebook ones, but you should still pay attention to them. I mentioned my previous Twitter etiquette post that people want to know who you are, what you do, and why you’re contacting them. Do not present yourself as Joe who appears to really like the local Taco stand. Make sure your followers know you are Joe who owns the taco stand… and make your followers want to eat your tacos. And nachos.