Have you thought about using Facebook to recruit top doctors? Do you use Twitter to reach out to people visiting patients? How about live blogging through a major surgical procedure? Many of you are doing some exciting things to create awareness, change perceptions and drive volume for your hospital or facility. We want to hear from you! Send us your case study in 400 words or less and you may be selected to win a new iPad courtesy of Wainscot [...]
Facebook, Twitter and other media hotspots are evolving far beyond a virtual “playground” for the younger generation. People of all ages have joined in, and it is time for the healthcare industry to do the same.
The Strategic Social Media for Health Care conference, which was held on July 26-28, 2010, educated hospital marketers on how access to this virtual world can connect with and attract current and future patients-consumers.
Although the word “healthcare” may cause apprehension and uncertainty during these times, [...]
Guidelines to a Successful Hospital Blog
September 20, 2010
Check out these guidelines for a successful hospital blog from Dr. Bryan Vartabedian, writer of the blog 33 Charts, also known as Doctor_V on Twitter.
Let the Local/Social Connexion meet each and every one of these points for you!
Medical Marketing Pioneers a New Frontier
September 10, 2010
Social media is allowing hospitals to reach new audiences on a platform where they are comfortable and most importantly, ACTIVE!
Read on to see example of hospitals just like yours that are making social media work for them. In more ways than one…
Why Should Hospitals Use Social Media?
As more and more patients are searching for doctors and hospitals online and seeking information about health, social media has become another marketing tool to reach customers where they are and build relationships with the community.
Hospitals are jumping on that opportunity, using social media to become more trusted and appreciated by their community. They are using it to run their organization better, to encourage more one-on-one doctor-to-patient interaction, propel their latest news and findings, for public relations, and even recruitment.
A Social Media Lesson from a Gynecologist
April 20, 2010
Blogger Carol Roth was recently unimpressed with her gynecologist’s attempt to get her in his social media network
While I was on hold, one of those automated phone messages came on, and a booming man’s voice said, “Be sure you head over to Facebook and become a Facebook fan of Dr. Gynecologist and the gynecologist practice”
Why should medical practitioners have a social media presence?
Facebook, Twitter, and a blog can serve as visual proof that your practice works! Use a blog to post before and after pictures of your patients. Facebook and Twitter can also let you tell your patients and followers first about the latest breakthroughs and advancements.
Social networking can build a trust between you and your patients that they will remember and reward with future business.
Promote Your Practice, Attract New Patients with a Custom Publication!
February 20, 2010
Promote your practice with a custom print or digital magazine!
Prove to patients that you are the medical authority of choice in your field with Wainscot Media, specializing in health and lifestyle content since 1992.
Our custom magazines introduce potential patients and their families to the people in your practice, educates them about the various procedures and services you offer, and showcases your successes.
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