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The theme song of the 90s television show Cheers sums up the mood of Cat’s Eye Pub: “Where everybody knows your name/ doo doo doo doo/ And you’re always glad you came…”
Cat’s Eye Pub also employs this friendly attitude on Facebook. They first joined Facebook before the dawn of Fan pages, so they created a group page for all those who love the bar. The group quickly rose to 575 members.
Qdoba took one blogger’s complaint about nachos on Twitter and made a chain-wide change so she would get great service no matter which restaurant she goes to.
Qdoba profited from being on Twitter because they got my business directly, and the business of anybody else who was touched by this blogger’s story. I could have stood around my kitchen, snacking on cold cuts like I normally do, but I was intrigued with the idea of a perfect nacho policy.
What can social networking do for local food & beverage establishments?
Social media sites are an excellent tool for local restaurants and similar businesses to build their brand name and customer set. They can put you in direct contact with patrons new and old and keep them updated in real time on what you’re offering on a day-to-day basis.
Did we mention it can help make your sales soar?
The truth is that your “coolness factor” is in the hands of those who talk about you. In the social media world, a major part of your message is dictated by your customers’ online evaluations.
Here are some tips mashable.com received from small local restaurants who have successfully used social media to relate to customers.
For information on how to get started contact:
Email us
or
Contact Laura Dowden for Hospital Social Media and the Local Social Connexion.
203.746.7800
For all other LoSo inquiries, call our Manager of Digital Media:
Larry Vollmer - 201.782.5317
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