See how three businesses utilize three simple rules to achieve a significant digital footprint:

Theresa Boardman started her St. Paul Minnesota local real estate blog in 2005. If you type in “St. Paul Real Estate” into Google today, she’s the first site that returns, and throughout 2009 was averaging about 10,000 visits per month. She has 3,104 Twitter followers, where she tweets links back to her blog as well as a variety of posts related to the St. Paul art and culture scene. She’s constantly churning out fresh, relevant content in a personable voice.

In her mashable.com article, “How Small Business is Using Social Media,” Jennifer Groves explores the way local business owners use Facebook, LinkedIn, and Twitter to attract and be more interactive with their potential customers.
The study concludes that nearly one in five small business owners are integrating social media into their business processes Facebook and LinkedIn were the most popular sites. In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or [...]