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	<title>Wainscot Media — Wainscot Media</title>
	<link>http://localsocialconnexion.com</link>
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		<title>Share Your Story with us for a Chance to win an iPad!</title>
		<description><![CDATA[Have you thought about using Facebook to recruit top doctors? Do you use Twitter to reach out to people visiting patients? How about live blogging through a major surgical procedure? Many of you are doing some exciting things to create awareness, change perceptions and drive volume for your hospital or facility. We want to hear from you! Send us your case study in 400 words or less and you may be selected to win a new iPad courtesy of Wainscot [...]]]></description>
		<link>http://localsocialconnexion.com/blog/2010/11/18/share-your-story-with-us-for-a-chance-to-win-an-ipad/</link>
			</item>
	<item>
		<title>Texas Health launches a social media initiative</title>
		<description><![CDATA[By Laura Dowden
Last week, Texas Health launched a social media initiative to make staff and the public aware of a major initiative, the implementation of electronic health records at their hospitals.
This news is huge for the organization, and the viral nature of social media makes it an ideal vehicle for widely disseminating the information. Social media also makes sense as a way to talk about cutting-edge and technological innovations at a hospital.
Texas Health is using the most popular channels, Facebook, [...]]]></description>
		<link>http://localsocialconnexion.com/blog/2010/11/16/texas-health-launches-a-social-media-initiative/</link>
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		<title>How Social Media Strengthens the Connection Between Health Care and Patients</title>
		<description><![CDATA[Facebook, Twitter and other media hotspots are evolving far beyond a virtual “playground” for the younger generation. People of all ages have joined in, and it is time for the healthcare industry to do the same.
The Strategic Social Media for Health Care conference, which was held on July 26-28, 2010, educated hospital marketers on how access to this virtual world can connect with and attract current and future patients-consumers.
Although the word “healthcare” may cause apprehension and uncertainty during these times, [...]]]></description>
		<link>http://localsocialconnexion.com/blog/2010/10/20/how-social-media-strengthens-the-connection-between-health-care-and-patients/</link>
			</item>
	<item>
		<title>Guidelines to a Successful Hospital Blog</title>
		<description><![CDATA[Check out these guidelines for a successful hospital blog from Dr. Bryan Vartabedian, writer of the blog 33 Charts, also known as Doctor_V on Twitter.

Let the Local/Social Connexion meet each and every one of these points for you! ]]></description>
		<link>http://localsocialconnexion.com/blog/2010/09/20/guidelines-to-a-successful-hospital-blog/</link>
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	<item>
		<title>Medical Marketing Pioneers a New Frontier</title>
		<description><![CDATA[Social media is allowing hospitals to reach new audiences on a platform where they are comfortable and most importantly, ACTIVE!

Read on to see example of hospitals just like yours that are making social media work for them. In more ways than one...]]></description>
		<link>http://localsocialconnexion.com/blog/2010/09/10/medical-marketing-pioneers-a-new-frontier/</link>
			</item>
	<item>
		<title>Local/Social Marketing for Hospitals</title>
		<description><![CDATA[<b>Why Should Hospitals Use Social Media?</b>

As more and more patients are searching for doctors and hospitals online and seeking information about health, social media has become another marketing tool to reach customers where they are and build relationships with the community.

Hospitals are jumping on that opportunity, using social media to become more trusted and appreciated by their community. They are using it to run their organization better, to encourage more one-on-one doctor-to-patient interaction, propel their latest news and findings, for public relations, and even recruitment.]]></description>
		<link>http://localsocialconnexion.com/blog/2010/09/01/localsocial-marketing-for-hospitals/</link>
			</item>
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		<title>Refresher: Positive Interactions on Facebook</title>
		<description><![CDATA[Without a doubt, Facebook is the most popular social networking website. With many users, come many opportunities for marketing. The goal of this refresher is to remind you what is appropriate for your consumers.
1)    First, keep in mind that Facebook is open to everyone, including children who may “fan” your page without meeting your personal, legal criteria. A recent example is a failed Dr. Pepper marketing campaign, where the company was granted permission to change fans’ statuses as a part [...]]]></description>
		<link>http://localsocialconnexion.com/blog/2010/08/12/refresher-positive-interactions-on-facebook/</link>
			</item>
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		<title>The Dark Side of Blogging</title>
		<description><![CDATA[You’ve created the perfect blog for your company and the comments begin rolling in by the dozens. Sadly, you notice these comments aren’t praising your blog, but rather posting rogue links to Canadian pharmacies and counterfeit clothing websites.
As if that’s not enough, some of your actual blog readers are posting racist, profane, or harassing comments. You’re overwhelmed and don’t know what to do.
First, you need to understand that you are probably not doing anything to attract the spam; it just [...]]]></description>
		<link>http://localsocialconnexion.com/blog/2010/07/15/the-dark-side-of-blogging/</link>
			</item>
	<item>
		<title>Corporate responsibility: How P&amp;G is using social media to help the Gulf</title>
		<description><![CDATA[<b>We all know using social media can get a message out to fans on Facebook and followers on Twitter, but learning about timing can help maximize your exposure and potential profit.</b><br />
According to The Washington Post, Procter and Gamble has utilized Facebook and Twitter to advertise their new environmental campaign for Dawn dish soap. These two social media platforms have conveyed P&#38;G’s exciting new ways to help the wildlife, one of which is the company’s promise to donate $1 to the wildlife for every bottle of Dawn sold.]]></description>
		<link>http://localsocialconnexion.com/blog/2010/06/18/corporate-responsibility-even-when-its-not-your-fault-how-pg-is-using-social-media-to-help-the-gulf/</link>
			</item>
	<item>
		<title>Be FASCINATING: Through Online Content</title>
		<description><![CDATA[<b>To attract readers, social media activities must establish that you – whether for your personal brand or organization’s brand – are a fascinating subject-matter expert. What’s the best way to prove your credibility?</b><br />
Click here to read about four helpful methods of finding good stories, videos and blog posts about your subject matter to provide fascinating online content.]]></description>
		<link>http://localsocialconnexion.com/blog/2010/06/04/be-fascinating-through-online-content/</link>
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